Cigarette Litter Prevention on Lake Ouachita

  

Lake Ouachita will be the focus of one of the largest Cigarette Litter Prevention Studies supported by Keep America Beautiful.

This massive undertaking with 42 test sites has been made possible by a grant from Philip Morris USA, an Altria company, with additional support from RAI Services Company.

Each of the sites in the study that has been developed by the Hot Springs / Garland County Beautification Commission.

 "Do Not Litter Cigarette Butts" signage in four types, cigarette ash receptacles, and specially developed information brochures in both English and Spanish will be distributed.

The major partner in the Lake Ouachita cigarette litter prevention study will be the Corps of Engineers rangers, who will be distributing free pocket and portable ash trays to all smokers 18 years of age and older.

This is the largest, but by no means the first such study carried out by the Hot Springs/Garland County Beautification Commission. Executive Director and National Cigarette Litter Advisory Board member, Adam Roberts adamrobertshsgcbc@msn.com  explained, "The Commission has been deeply involved in the reduction of litter and specifically cigarette litter for many years resulting in national and State awards.

The Hot Springs / Garland County Beautification Commission also started the
Save our Water – Catch the Plastic programs on Lake Ouachita.

This project was funded by a $10,000 grant from United Parcel Service through Keep America Beautiful.

It includes 26 custom produced 100% recycled plastic recycling units (shaped like giant beverage bottles), signage, advertising, and a new 30 second TV commercial.

The TV commercials feature Petunia, a mythical Arkansas Fish who tells everybody not to throw plastic into the lake, but recycle it!

The recycling units are placed in city, county, state and U.S. Army Corps of Engineers parks around Garland County. The project also included a study of the amount of plastic collected and litter counts at the sites to see if there is a corresponding reduction in litter.

Using the Keep America Beautiful Litter Index system, a 33% reduction in litter has been reported at the sites. Over 170 bags of plastic have been recycled

For more Information Contact:
Adam Roberts, Executive Director
500 Mid- America Blvd.
Hot Springs, AR 71913
501.655.2161
adamrobertshsgcbc@msn.com

 

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